Get found on Google
Once you make your app live, you'll want people to actually find it. This guide covers the basics of search engine optimization (SEO).
What SEO is (and why it matters)
SEO stands for "search engine optimization", the practice of making your app easier for Google and other search engines to understand and show to searchers. When done right, someone searching for what your app does can discover it organically, without you paying for ads.
Optimizing your app for search
Search engines look at your page titles, descriptions, and content to decide what your app is about. Clear, descriptive text helps both people and Google understand what you've built.
Emergent apps draw their pages with JavaScript, which search engines can struggle to read. The Enable SEO toggle fixes this, for a standard app you want indexed, turn it ON: click Re-publish → Manage Publishing → Domain tab → Enable SEO. It takes effect in about a minute. If your app is private or you run your own server-side rendering, leave it off.
How it works, how to verify it, and its limitations: see Enable SEO: crawler pre-rendering.
Verifying with Google Search Console
Google Search Console is a free tool that shows you how your site appears in search results and flags any issues Google encounters when crawling your pages.
Setting realistic expectations
SEO takes time. Google typically needs a few weeks (sometimes longer) to discover your site, understand it, and start ranking it for relevant searches. You will not see traffic overnight, and that is completely normal, even for large companies launching new pages.
Focus on building something genuinely useful. Quality content and a good experience for people using your app are the best long-term SEO strategies.
