Build a Custom Advertising Dashboard Using AI in Minutes
Describe your Advertising Dashboard in plain English and create a production-ready build, from design and development to deployment, in minutes. No code needed.
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Emergent Key Features for Building an Advertising Dashboard
Every platform's metrics normalised to one model, with creative and media quality detail included.
Metric Definitions Normalised
Platform specific measures are mapped to one model, so comparing display against video against social is a calculation rather than a guess.
Reach and Frequency Combined
Unique reach and overlap across platforms are estimated, exposing the audience being over exposed while others are never reached.
Creative Level Reporting
Performance is reported per advertisement rather than per campaign, which is where the largest and cheapest gains usually exist.
Frequency Fatigue Detection
Creative performance is tracked as frequency rises, identifying the point where additional exposure stops working.
Media Quality Visibility
Viewability and invalid traffic are reported by placement, showing which spend never reached a human in a viewable position.
Delivery against Booking
Actual delivery is compared with the schedule booked, catching underdelivery while there is still flight time to correct it.
Advertising Dashboard Use Cases You Can Build in Minutes
Correct Underdelivery While the Flight Runs
Impressions, reach, frequency and spend by campaign and platform against plan, delivery pace against flight dates, budget remaining, cost per thousand impressions by platform and placement and campaigns underdelivering against schedule.
window.awbMockup = { campaignDelivery: "Build an advertising dashboard showing impressions, reach, frequency and spend by campaign and platform against plan, delivery pace against the flight dates, budget remaining, cost per thousand impressions by platform and placement, and campaigns underdelivering against their booked schedule.", creativePerformance: "Build a creative dashboard showing every advertisement with impressions, click rate, video completion where relevant, cost per outcome and spend, ranking creatives on efficiency, creatives whose performance declined as frequency rose, and the formats and messages performing best by audience.", reachAndFrequency: "Build a reach dashboard showing unique reach and average frequency by campaign and platform, overlap between platforms reaching the same audience, the share of audience seeing advertisements more than an effective number of times, incremental reach from each additional platform, and wasted spend from excessive frequency.", mediaQuality: "Build an advertising quality dashboard showing viewability rate by platform and placement, invalid traffic detected, brand safety exclusions triggered, placements delivering impressions with very low viewability, spend on placements failing quality thresholds, and quality by publisher or app where reported."};
Find the Fastest Efficiency Gain Available
Every advertisement with impressions, click rate, video completion where relevant, cost per outcome and spend, creatives ranked on efficiency, creatives declining as frequency rises and the formats and messages working best by audience.
window.awbMockup = { campaignDelivery: "Build an advertising dashboard showing impressions, reach, frequency and spend by campaign and platform against plan, delivery pace against the flight dates, budget remaining, cost per thousand impressions by platform and placement, and campaigns underdelivering against their booked schedule.", creativePerformance: "Build a creative dashboard showing every advertisement with impressions, click rate, video completion where relevant, cost per outcome and spend, ranking creatives on efficiency, creatives whose performance declined as frequency rose, and the formats and messages performing best by audience.", reachAndFrequency: "Build a reach dashboard showing unique reach and average frequency by campaign and platform, overlap between platforms reaching the same audience, the share of audience seeing advertisements more than an effective number of times, incremental reach from each additional platform, and wasted spend from excessive frequency.", mediaQuality: "Build an advertising quality dashboard showing viewability rate by platform and placement, invalid traffic detected, brand safety exclusions triggered, placements delivering impressions with very low viewability, spend on placements failing quality thresholds, and quality by publisher or app where reported."};
Stop over Exposing the Same Audience
Unique reach and average frequency by campaign and platform, overlap between platforms reaching the same people, the share seeing advertisements more than an effective number of times, incremental reach per platform and wasted spend.
window.awbMockup = { campaignDelivery: "Build an advertising dashboard showing impressions, reach, frequency and spend by campaign and platform against plan, delivery pace against the flight dates, budget remaining, cost per thousand impressions by platform and placement, and campaigns underdelivering against their booked schedule.", creativePerformance: "Build a creative dashboard showing every advertisement with impressions, click rate, video completion where relevant, cost per outcome and spend, ranking creatives on efficiency, creatives whose performance declined as frequency rose, and the formats and messages performing best by audience.", reachAndFrequency: "Build a reach dashboard showing unique reach and average frequency by campaign and platform, overlap between platforms reaching the same audience, the share of audience seeing advertisements more than an effective number of times, incremental reach from each additional platform, and wasted spend from excessive frequency.", mediaQuality: "Build an advertising quality dashboard showing viewability rate by platform and placement, invalid traffic detected, brand safety exclusions triggered, placements delivering impressions with very low viewability, spend on placements failing quality thresholds, and quality by publisher or app where reported."};
Pay Only for Impressions a Person Could See
Viewability rate by platform and placement, invalid traffic detected, brand safety exclusions triggered, placements delivering impressions with very low viewability, spend on placements failing quality thresholds and quality by publisher.
Pay Only for Impressions a Person Could See
Viewability rate by platform and placement, invalid traffic detected, brand safety exclusions triggered, placements delivering impressions with very low viewability, spend on placements failing quality thresholds and quality by publisher.
Build a custom advertising dashboard in 4 simple steps
Track reach, frequency, creative performance and cost across every ad platform, so media buying decisions are made on comparable numbers.
Start with impressions and reach, frequency, cost per thousand, viewability and completion where relevant, creative level performance and cost per outcome. Emergent builds around your channel mix and campaign objectives.
Link search, social, display, video and any programmatic or retail media accounts. Emergent normalises the different metric definitions each platform uses, so a comparison between them means something.
Ask to include another platform, change how reach is estimated, alter a viewability threshold or add a placement grouping, and every comparison rebuilds on one basis.
Publish one link where buyers work at creative and placement level and stakeholders see campaign delivery against plan. Reporting stops being an export from each platform assembled by hand.
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Why choose Emergent?
Most tools give you a demo you have to rebuild. Emergent gives you a product that is ready to run.
| Comparison | Other Tools |  |
|---|---|---|
| Built for | Demos and MVPs | Products you keep growing |
| What you get | Front end shell only | Full stack, wired end to end |
| Backend and database | Set it up yourself | Built and connected for you |
| Customization | Surface level styling | Deep workflow control |
| Integrations and APIs | Manual glue work | Connected from a prompt |
| Code ownership | Locked to the platform | Clean code you can export |
| Time to launch | Weeks of patching and setup | Live the same day |
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Choose the plan that fits your building ambitions. From weekend projects to enterprise applications, we've got you covered.
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