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Build a Custom B2B Marketing Analytics Dashboard Using AI in Minutes

Turn a plain-English description of your B2B Marketing Analytics Dashboards into a production-ready build, from design to deployment, in minutes. No code needed.

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Emergent Key Features for Building B2B Marketing Analytics Dashboards

Activity aggregated to the account, which is the level a B2B buying decision is actually made at.

Account as the Unit


Individual activity is aggregated to the account, which is the level at which a B2B buying decision actually happens.

Buying Group Coverage


Engaged roles are compared against the roles a decision requires, exposing accounts where one enthusiastic contact is mistaken for progress.

Influence as Well as Creation


Marketing touchpoints present in won deals are reported, not only opportunities directly sourced, which is fairer over long cycles.

Engagement against Later Outcomes


Current account engagement is compared with the pattern shown by accounts that converted, giving a predictive rather than descriptive read.

Long Cycle Stage Tracking


Progression is measured over quarters rather than weeks, which matches how B2B pipelines actually develop.

Shared Target Account List


Marketing and sales work from the same account set, which is what makes account based programmes coordinate rather than run in parallel.

B2B Marketing Analytics Dashboard Use Cases You Can Build in Minutes

Account Engagement
Account Engagement

Score Accounts, Not Individual Leads

Each target account scored on engagement from website visits, content consumed, event attendance, email interaction and meetings held, accounts whose engagement rose materially, accounts engaged with no open opportunity and comparison with converted accounts.

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window.awbMockup = { accountEngagement: "Build a B2B marketing dashboard scoring each target account on engagement from website visits, content consumed, event attendance, email interaction and meetings held, accounts whose engagement rose materially this month, accounts engaged but with no open opportunity, and engagement compared with accounts that later converted.", buyingGroupCoverage: "Build a buying group dashboard showing for each target account the roles you have engaged against the roles typically involved in a decision, accounts where only one contact is engaged, coverage by seniority and function, accounts where a key role is entirely absent, and coverage compared between won and lost deals.", pipelineInfluence: "Build a B2B pipeline dashboard showing opportunities created and influenced by marketing with the touchpoints involved, pipeline value by campaign and content asset, the marketing activity present in won deals against lost, average touches before opportunity creation, and marketing contribution to closed revenue.", longCycleProgression: "Build a B2B journey dashboard tracking target accounts through awareness, engagement, opportunity and customer over periods of six to eighteen months, average time in each stage, accounts stalled in one stage beyond the norm, accounts that regressed, and the activities most associated with forward movement."};

Buying Group Coverage
Buying Group Coverage

Spot the Account with Only One Contact

For each target account the roles you have engaged against the roles typically involved in a decision, accounts where only one contact is engaged, coverage by seniority and function and coverage compared between won and lost deals.

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window.awbMockup = { accountEngagement: "Build a B2B marketing dashboard scoring each target account on engagement from website visits, content consumed, event attendance, email interaction and meetings held, accounts whose engagement rose materially this month, accounts engaged but with no open opportunity, and engagement compared with accounts that later converted.", buyingGroupCoverage: "Build a buying group dashboard showing for each target account the roles you have engaged against the roles typically involved in a decision, accounts where only one contact is engaged, coverage by seniority and function, accounts where a key role is entirely absent, and coverage compared between won and lost deals.", pipelineInfluence: "Build a B2B pipeline dashboard showing opportunities created and influenced by marketing with the touchpoints involved, pipeline value by campaign and content asset, the marketing activity present in won deals against lost, average touches before opportunity creation, and marketing contribution to closed revenue.", longCycleProgression: "Build a B2B journey dashboard tracking target accounts through awareness, engagement, opportunity and customer over periods of six to eighteen months, average time in each stage, accounts stalled in one stage beyond the norm, accounts that regressed, and the activities most associated with forward movement."};

Pipeline Influence
Pipeline Influence

Credit Marketing across a Long Cycle

Opportunities created and influenced by marketing with the touchpoints involved, pipeline value by campaign and content asset, the activity present in won deals against lost, average touches before opportunity creation and contribution to closed revenue.

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window.awbMockup = { accountEngagement: "Build a B2B marketing dashboard scoring each target account on engagement from website visits, content consumed, event attendance, email interaction and meetings held, accounts whose engagement rose materially this month, accounts engaged but with no open opportunity, and engagement compared with accounts that later converted.", buyingGroupCoverage: "Build a buying group dashboard showing for each target account the roles you have engaged against the roles typically involved in a decision, accounts where only one contact is engaged, coverage by seniority and function, accounts where a key role is entirely absent, and coverage compared between won and lost deals.", pipelineInfluence: "Build a B2B pipeline dashboard showing opportunities created and influenced by marketing with the touchpoints involved, pipeline value by campaign and content asset, the marketing activity present in won deals against lost, average touches before opportunity creation, and marketing contribution to closed revenue.", longCycleProgression: "Build a B2B journey dashboard tracking target accounts through awareness, engagement, opportunity and customer over periods of six to eighteen months, average time in each stage, accounts stalled in one stage beyond the norm, accounts that regressed, and the activities most associated with forward movement."};

Long Cycle Progression
Long Cycle Progression

Track Accounts over Quarters, Not Weeks

Target accounts moving through awareness, engagement, opportunity and customer over six to eighteen months, average time in each stage, accounts stalled beyond the norm, accounts that regressed and the activities associated with forward movement.

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Track Accounts over Quarters, Not Weeks

Target accounts moving through awareness, engagement, opportunity and customer over six to eighteen months, average time in each stage, accounts stalled beyond the norm, accounts that regressed and the activities associated with forward movement.

Build custom B2B marketing analytics dashboards in 4 simple steps

Measure account engagement, buying group coverage and influenced pipeline, so long cycle B2B marketing is judged on accounts rather than on leads.

Move the unit of measurement to the account

Start with target account engagement, how much of each buying group you have reached, pipeline created and influenced, and progression through long sales cycles. Emergent builds account level measurement rather than lead counting.

Connect marketing, CRM and account data

Link your marketing platforms, CRM, website behaviour and target account list. Emergent aggregates individual activity to the account, which is the only level at which B2B marketing performance is interpretable.

Change the account model by asking

Ask to add target accounts, alter how engagement is scored, change the buying group roles or extend the attribution window, and every account view rebuilds.

Share it with marketing and sales leadership

Deploy one build where marketing sees account engagement and coverage, and sales sees which target accounts are showing activity. Alignment happens on the same account list rather than on separate reports.

Why choose Emergent?

Most tools give you a demo you have to rebuild. Emergent gives you a product that is ready to run.

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