Meta Muse Can Now Call U.S. Businesses for Paid Subscribers

Meta has officially launched business calling for its Muse AI agent, making the feature available to all paid subscribers in the United States. Officially released on November 12, 2026, the capability allows Muse to handle phone calls to businesses on behalf of users, tackling tasks like scheduling restaurant reservations, dealing with cable companies, or navigating DMV inquiries. The feature transitions from limited early access testing in September 2026 to full availability for subscribers paying $20 to $100 per month.

Who Gets Access and What It Costs

Only paying Muse subscribers can use the business calling feature. Meta offers two subscription tiers: $20 per month for 500 million Muse tokens per week, or $100 per month for 3 billion tokens for heavier AI users. The company reports Muse now has over 10 million users, positioning itself as a mainstream consumer AI product. Previously, only select early adopters who requested access could test the calling feature during its September trial period.

Alexandr Wang, Meta's Chief AI Officer and head of its Superintelligence Labs division, highlighted use cases like insurance inquiries, cable service calls, DMV appointments, and dinner reservations. The feature aims to handle calls people actively avoid making, delegating tedious phone interactions to an AI with infinite patience.

How Muse Stacks Up Against Competitors

Muse joins Google's Gemini and startup Instinct in offering AI-powered business calling. However, the technology faces real-world adoption challenges. Many businesses and receptionists hang up immediately when they identify an AI caller rather than a human customer. As AI voice synthesis improves and mimics human speech more convincingly, distinguishing between human and AI callers becomes increasingly difficult for service representatives.

The competitive landscape shows multiple tech giants and startups racing to automate customer service interactions. While the technical capability exists, acceptance on the receiving end remains inconsistent across industries and businesses.

Why This Feature Appeals to Frustrated Consumers

Consumer frustration with customer service has reached peak levels after years of complex phone trees, extended hold times, and transfers between departments. Traditional customer service workflows force callers to navigate automated menus, wait indefinitely for human representatives, and often get transferred multiple times before reaching someone who can actually resolve their issue.

AI agents like Muse offer a solution by handling these interactions with tireless persistence. The AI can navigate phone menus, wait on hold without frustration, and follow up repeatedly if needed. For subscribers willing to pay the monthly fee, delegating these annoying tasks represents a tangible quality-of-life improvement.

Release Date and Rollout Timeline

Meta officially released the business calling feature to all paid Muse subscribers on November 12, 2026, following the September 2026 limited testing phase. While calling remains a paid-only feature, Wang announced that Muse email addresses, another recently added capability, will soon roll out to free users as well. This suggests Meta is using premium features like business calling to drive subscription revenue while gradually expanding free-tier capabilities to grow the user base.

What This Means

Meta's decision to gate business calling behind a paywall signals confidence that consumers will pay for AI agents that handle genuinely annoying tasks. The feature represents a practical application of conversational AI beyond chatbots and text generation, moving into real-world task automation. Success will depend on whether businesses accept AI callers and whether enough consumers find value in paying $20 to $100 monthly for automated phone interactions. As AI voice technology improves, the line between human and AI callers will blur further, potentially forcing businesses to rethink how they handle incoming calls entirely.