A Digital-Goods Distributor Built Its Sign-Up Site for Retail Shops, Without Writing Code

The business supplies small shops with digital products they can resell to walk-in customers. Its buyers are corner shops, phone stores, tobacconists, and news stands. The products include mobile top-ups, prepaid streaming and gaming codes, credit transfers, parcel labels, eSIMs, and transport tickets. The team had no in-house developers.

The business grows by signing up more shops. Every shop that resells its products is another point of sale, so winning new shops is the whole game. But it had no public site to do that job. A prospect who heard the name had nowhere to go to see the offer, trust the supplier, and sign up. So the team used Emergent's B2B website builder to build that site themselves. It explains the services, proves the supplier is real, and sends new shops to the sign-up page. It went from idea to a live site on its own web address.

Challenges

A prospect had no single place to see the full offer

The business sells a wide range: mobile top-ups, prepaid codes for streaming and gaming, money transfers abroad, parcel labels, eSIMs, and transport tickets. Part of the pitch to a new shop was that one supplier covered all of it. But there was no public page that laid the range out. A prospect had to piece it together from a sales call or a flyer. Showing the full offer in one place would have made that pitch easier to make.

An established supplier had little to show online

The business has traded for over ten years and supplies more than 1000 shops. But a prospect searching online found little to confirm that. A shop owner deciding whether to sign up wanted some proof of the supplier's size and track record first. Without a public site showing its scale and reach, the business had no easy way to present that. A good small business website covers the basics here: show the offer, show the proof, and make the next step clear.

The public site and the ordering system needed to stay separate

The business already runs an ordering system where signed-up shops log in to trade. That system is built for current customers, and it opens on a login screen. A prospect who was still deciding had no public page to visit first, only that login. The business needed a public site to sit in front of it, explain the offer, and then send a ready shop through to sign up. It also needed to keep the ordering system closed to visitors who had not joined yet.

Solution

The full offer, laid out in one place

The site presents the whole range on a public page, grouped into clear service blocks so a prospect can see it at a glance. It covers top-ups, money transfers, parcel labels, eSIMs, and transport tickets, the same spread the business used to explain by sales call or flyer. Now that pitch, that one supplier covers all of it, is visible to anyone who lands on the site, without a conversation.

Proof of scale that answers the trust question

The site leads with the figures that establish the supplier: more than 1000 points of sale, over 135 countries covered, 30,000 product references, and the ten years of trading behind them. A prospect who arrives unsure now finds proof of size and track record in the first few seconds, rather than nothing at all. It gives an established but unknown supplier a way to look as solid online as it is on paper.

A public front that routes prospects to sign-up

The site sits in front of the existing ordering system and does the job that system could not: it wins the prospect over, then sends a ready shop through to sign up. The trading system stays closed to visitors who have not joined, so it keeps serving current customers untouched. Because this front is a public site, it can be found in search and shared with a prospect, which a login screen never could.

Conclusion

This business knows exactly what stops a shop from signing up: not seeing the full offer, not trusting an unknown supplier, and hitting a login screen with no reason to go through it. That makes it the right team to build the site that removes each one. Working from a plain description, they built a multi-page public site. It has a clear hero, a services section that lays out the whole range, a row of proof points backed by ten years of trading, a repeated sign-up button, full contact and support pages, and a clean handoff to the sign-up flow.

It is all live on a web address they control. The whole site went from description to a live page with no code written by hand. If you run a business and know exactly why prospects hesitate, Emergent can take you from that description to a live site in the same session. 

Start building on Emergent.